Friday, 18 November 2016

Globalization of Indian magazines: an Australian story

To begin with, we feel obliged to quote Carlos Santana - “One day there will be no borders, no boundaries, no flags and no countries and the only passport will be the heart”. What if we told you your favorite local newspaper and/or magazine is not just your or your society’s favorite or most followed but also is well renowned and appreciated around the world? An Australian story of the ever flourishing grandeur for a platform accommodating more and more space particularly for Indian magazines is a worth acknowledgement.

Before we continue, we would like to remind you that we encapsulate not just English magazines but also magazines and newspapers addressing in local languages from India – Gujarati and Telugu; the prior particularly spoken in the western state of Gujarat and the latter spoken in Andhra Pradesh and the newly formed Telangana covering aspects of news for Indians in Australia.

Indian magazines in Australia that print in English include chiefly “The Indian Sun”, “The Indian Telegraph”, “Indian Link”, “Indian Herald”, “Indusage”, “South Asia Times” and “India Down Under”. While “The Indian Sun” is a monthly read magazine that is currently considered to be the most rejuvenating and trendy magazine for the Indian community covering all aspects of Australian and Indian news. “The Indian Telegraph” claims to capture the attention of and accommodate the views of the eternally changing Indian diaspora about the sub-continent, thereby speaking up for Nepal, Bangladesh, Pakistan, Sri Lanka, Burma yaddayadda.

Founded by Pawan and RajniLuthra, “Indian Link” has penetrated deeper into the Australian Indian society, assisting Indians and other South Asian communities accustom to the way of life considered casual and welcoming in Australia. They have been awarded tokens of honor from time to time for their exceptional display of support and unity towards the Indian community. On the other hand, “Indian Herald” claims to be the one-step answer to all your “I have to know about this” queries. “Indusage”, “South Asia Times” and “India Down Under” fall on similar lines or categories of support and a profound touch of belongingness as responsible Indian magazines in Australia.

Widening our scope into Indian magazines in Australia printed in the more indigenous languages, “Gujarat Times” and “Satya Times”, printed and distributed in Gujarati leads in both sales and wide spread likability. Most readers and followers of the newspapers call it to be a souvenir they carried from Gujarat, as it seamlessly covers everything the community is interested to read and perceive along with a morning cup of tea, or a filling plate of Dhoklas over breakfast. “Satya Times” is a monthly Gujarati Indian newspaper that deals with a wide scope of subjects ranging from current affairs, International and national news, sports and several other specific threads that lure and engage the Indian Gujarati community in Australia.

Taking examples from further south of India to significantly explain the globalization of Indian magazines in the Australian general society, “PravasaBharati” treats the Australian Indian community natively speaking Telugu and its dialects, with a dessert from their homeland targeting on columns that site the latest Tollywood movie releases, Andhra or Telangana specific news, business and technology, and trends in food and fashion etc. All in all the voice of native Indian are restored and revitalized by the presence of these Indian magazines in Australia.

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